History of Fashion in India

Introduction: "Rich and diverse, spans from ancient times with regional variations like the sari, ghagra choli, and dhoti, to the modern era with the rise of Bollywood and global brands, evolving through periods of traditional craftsmanship, colonial influence, and post-independence development."

Ancient Roots & Traditional Styles:
  • Early Evidence:
    The history of clothing in India can be traced back to the Indus Valley civilization and even earlier, with cotton cultivation and use as early as 2500 BCE. 
  • Vedic Period:
  • The Rig Veda mentions "Paridhan" (dyed) and "Pesas" (embroidered) garments, indicating refined fabric techniques. 
  • Mauryan Era:
    • Literary and sculptural sources, like the Arthashastra of Kautilya,

       mention threads, coats, cloth, and ropes manufactured

      by the weaving department. 

      ·         Muslin and Trade:

      • By the 2nd century AD, muslin clothes from southern India were traded to the Roman Emperors. 

      Traditional Garments:

      • Across India, women wore saris with choli tops, while a skirt called a lehenga or chaniya, paired with a choli and dupatta, formed the ghagra choli ensemble. Colonial Impact and Post-Independence:

      British Raj:

      • Fashion was initially an honor managed by the most extravagant of the country until the Indian colonization. 

      Post-Independence:

      • In 1947, India achieved autonomy, leading to a period of evolving fashion trends. 

      Bollywood's Influence:

      • Indian cinema, particularly Bollywood, played a significant role in shaping fashion trends, influencing styles and fabrics. 

      The 21st Century:

      • The rise of brands and globalization has further shaped the Indian fashion landscape.  

      Fashion Shows:
      In 1958, Bhanu Athaiya designed the first traveling 
      promotional fashion show in independent India for 
      Calico Mills, a pivotal moment in Indian fashion history. 

       

       

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